In an increasingly technological world, having a strong online presence is key to business success. Once, this meant running a successful, user-friendly website. Today, however, a website alone is not enough. Now, almost 55% of global web traffic is generated by mobile users. This means a business must think of new ways to reach these users. One way is by creating a mobile app.
There are lots of factors a business needs to consider when creating an app, from useability to accessibility. Here is a list of things you really should be focusing on when designing your app.
1. Do the Research
Before you even start thinking about building your app, you need to be familiar with how they work. This means downloading as many good-quality apps as possible, get to know their interfaces and how they interact with users. Ask yourself: what makes this app work? By knowing how successful companies have built their apps, you can get an idea of what is needed in yours.
Think about using test automation to get the best feedback about your app. What is test automation?
2. A Professional Layout Is a Must
Having a professional layout is one of the most integral parts of designating an app. Think about how you use color, as well as how you structure your interface. Think of your app design in the same way you’d treat your shop.
3. Focus on Consistency
You’ve no doubt how heard about the importance of brand identity. Well, this should apply to your app design, too. Ideally, your choice of colors should align with your brand identity.
Similar design choices should be carried across to your app. You want to create a seamless experience across all platforms.
Make sure your own employees are familiar with your app and fit with your overall branding and culture. It will be useful for your sales team for example to be familiar with potential content a customer could have seen. Your sales team should be familiar with dealing with complaints and know how to handle objections in sales calls.
4. Think About Usability
Usability is the single most important factor when designing an app. User testing is a good place to start. Get feedback about what and what doesn’t work about your layout.
Are menus intuitive and easy to access? If not, what changes can you bring in to ensure ease of access? Looking at successful competitor apps can be a good way of knowing what works and what doesn’t.
The average smartphone owner uses 10 apps every day and 30 apps ever month. By providing the best usability, your app can be one that a user returns to again and again.
If a user is having trouble with your app, make sure to provide good quality customer service to help solve any problems. Using screen sharing software, can be a good way to get to the bottom of any problems.
5. Simplicity Is Key
Never underestimate the effectiveness of a simple design. Practically every successful app has a design that utilizes simplicity. This could be through simple menus, minimal and concise use of text, or quick account creation forms.
A user doesn’t want to spend too much of their time trying to understand how to use your app. Before adding any new elements to your app, ask the question, “Is this too complicated?”. Where possible, always choose the simplest alternative.
6. Signpost Selectable Elements
Your app will probably be made up of lots of interactable elements. With forms, links, and menus, there will be a variety of different interactions available at a user’s fingertips. Each of these selectable elements should be obvious.
Signpost each selectable element with an icon or button that a user will remember. As pointed out in the previous point, users want a familiar experience. If a user can associate a certain symbol with an interaction, they will have a much easier time navigating and understanding your site.
7. Make Your App Accessible
A user shouldn’t be prevented from using your app due to be lesser-abled. To make sure that your website is accessible for all. There are a few areas that you can focus on:
Contrast – high contrast colors are important for allowing users with visual impairment to distinguish text.
Flashes – make sure your app doesn’t include flashing images.
Voice narration – enable text to speech on your site so that blind or visually impaired users can navigate properly.
The National Disability Authority has a detailed list of additions you can add to your site to make it accessible.
8. Have a Need for Speed
Around 90% of website users abandon a page if it doesn’t load in a reasonable time. The same goes for app users. Having a fast-running app is critical.
People don’t want to wait long when making valuable actions on your site. This means the process of buying a product or signing up for an account shouldn’t take more than a couple of minutes at most. Avoid lengthy payment or account creation processes when possible.
9. Would You Like a Cookie?
User data is one of the most important aspects of running an app. It can help you better understand your customers and improve your marketing campaigns. But data, and how you use It, is important to your customers, too.
Legislation like GDPR can bring a hefty fine for businesses that fail to notify users about data usage. It’s in your interest to make sure you get it right.
10. All Fingers and Thumbs
So, you’ve made a professional-looking app that runs smoothly and includes the best features? Unfortunately, this is all for nothing if you forget one simple factor: thumb position.
You want to avoid putting strain on a user’s fingers. Make sure that interactive elements are in an easy position press. Think about the size of your buttons. If they’re too small, a user will have a hard time selecting them. Thumb position is essential for ensuring usability within your app.
Well, there you have it. Ten simple steps for ensuring you design the best app possible. Of course, designing an app can take a long time. Make sure you get all the elements right first. Reach out to your customers to find out what they’d like to see from your app. Using a VoIP router can be a great way to achieve this.
If you follow this list, you’ll have a fantastic app in no time.