TCS top recruiter at NID with 39 offers – Times of India

Ahmedabad: As the annual placements at the National Institute of Design (NID), termed as ‘industry interaction’ by the institute, ended in last week of November, Tata Consultancy Services (TCS) emerged as the biggest recruiter with 39 offers.
The placement was for three campuses – Ahmedabad, Gandhinagar and Bengaluru – which witnessed 100-odd companies and 391 students from both bachelors and masters programmes of 20 disciplines at the premier design institute.
Sujitha Nair, head of placements and industry relations at NID, said that an analysis of the placements indicates at cross-disciplinary approach from both students and industry. “A major washing machine manufacturer hired not a product designer but a textile designer for the designing of user interface and look of the machines. Likewise, a firm in solar energy production recruited students to devise method that reduces dust accumulation on the panels to improve efficiency,” she said.
About 50% of the firms in this year’s placement were first-timers, she added. Maximum offers went to information technology (IT), artificial intelligence, research & development sector followed by cluster of FMCG, electronics and home appliances, ceramic/glass manufacturing, industrial manufacturing and healthcare and the cluster of textile and apparel, retail, accessory design, furniture/interior design and cluster of automobile sector, education, edu-tech and gaming.
NID sources said that the average pay package rose by about 15% compared to last year even as they refused to divulge the CTC details. The number of startups coming for the recruitment dipped compared to last year whereas the only direct overseas recruitment was for a Dubai-based firm.Preferring own venture
About half of the students participate in the formal placement as the majority of the students venture on their own, get involved in consultancy/project works, get absorbed by the firms where they go for internships or pursue further education, said NID officials. A few of the students have also got involved in startups in city and other incubation hubs.
Prominent participants
Some of the prominent names that participated in campus placement at NID this year included Reliance Retail, Nalli Silk Sarees, Welspun India, Adobe Systems, Deloitte Consulting, TCS, Microsoft, Wipro, Infosys, Samsung Design, Forbes Marshall, Godrej & Boyce, Whirlpool, IFB, Hindustan Unilever, Titan, Honda R&D, Bajaj Auto, Hero Motocorp, L&T Infotech, BYJU’S, Apollo Tyres among others.
Component II
Experiential design, ITeS emerging fields for young designers
Ahmedabad: Telecom and e-commerce companies that participated in the placement chose students primarily for user interface/user experience (UI/UX), whereas IT giants had requirements for graphic and process designers this year. NID officials said that in the past few years, there has been rise in demand for computer-aided design solutions. “Traditional sectors such as automobile, lifestyle, ceramic, films and animation, product and industrial design are still going strong. However, now the recruiters are looking at students that can design experiences rather than just products. IT-enabled services is also a major sector for which students also learn ropes of emerging technology such as artificial intelligence and machine learning,” said a senior NID official.
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